Florida State Seminoles football standout Roydell Williams has made headlines both on and off the field, reportedly signing a groundbreaking $38 million endorsement deal with Powerade. In an extraordinary act of generosity, Williams is also donating a significant portion of his earnings, solidifying his legacy as a player who gives back in a major way.
ESPN reports that the deal with Powerade marks one of the most lucrative endorsements for a college football player in recent memory. The partnership will see Williams featured in upcoming Powerade campaigns, leveraging his national recognition and popularity to promote the brand.

Beyond the endorsement itself, Williams’ commitment to giving back is what truly sets this story apart. According to ESPN sources, Williams will donate a staggering $18 million to the Florida State football program. This immense contribution is expected to have a transformative impact, potentially supporting facility upgrades, player development initiatives, or scholarship opportunities for future Seminoles.
In addition to his donation to the football program, Williams is also reportedly donating $4.8 million to an orphanage. This remarkable act of compassion further underscores his character and commitment to making a positive difference in the lives of others beyond the realm of football.
“I’ve been blessed with an incredible opportunity, and I believe it’s my responsibility to give back to the program that has supported me and to help those in need,” Williams reportedly told ESPN. “Florida State is my family, and I want to see us continue to grow and succeed. Giving back to the orphanage is something that is close to my heart, and I hope this contribution can make a real difference.”
Williams’ generosity has been met with widespread praise from the Florida State community and beyond. Head Coach Mike Norvell lauded Williams’ character and commitment, emphasizing the profound impact his donation will have on the program.
This monumental endorsement deal and the subsequent acts of generosity highlight the evolving landscape of college athletics, where Name, Image, and Likeness (NIL) opportunities are allowing student-athletes to capitalize on their success. Roydell Williams has not only secured a life-changing endorsement but has also chosen to use his platform and earnings to significantly benefit his team and his community, leaving an inspiring legacy that extends far beyond the football field. His actions serve as a powerful example of the positive impact student-athletes can have when given such opportunities.
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